Bel Air is home to some of the most magnificent, gorgeous properties in the entire country. The stunning estates of Bel Air have long been home to the glittering elite of the entertainment industry. Homes here are marked by architectural charm, expansive property lines, and a tranquil atmosphere. Not only that, but this luxury community in the foothills of the Santa Monica Mountains boasts some of the most breathtaking views in all of California.
Selling your upscale Bel Air home presents a unique set of circumstances. The luxury Bel Air real estate landscape is much more complex than the standard market. Luxury homebuyers have specific tastes when it comes to architectural style, location, and lifestyle. Marketing and selling Bel Air luxury homes requires a specialized approach. This guide to expert home-selling tips will be a vital resource when selling your upmarket Bel Air home. Read on!
Find an expert agent
The best way to approach the luxury market is to work with a group of agents with deep knowledge and experience in the high-end Bel Air real estate market. They will have a curated sales plan that is crafted to reach prospective upmarket buyers and professional connections to expedite the sale of your home.
Research the market
Price your home competitively
Your agent will be able to determine the sweet spot of pricing, considering the unique features of your property and comparable homes in the area. A comparative market analysis will point to the appropriate price point to help sell your home expediently and at the highest profit possible.
Stage your home for success
If you have a formal dining room, setting it with elegant dinnerware can help potential homebuyers picture the beautiful dinners and parties they will host there. Showcase all the outdoor spaces like fountains or fire features, an outdoor kitchen, tennis courts, or a pool so that buyers can imagine enjoying them on the weekends. To highlight your home’s amazing views, create a cozy seating area outside to set the scene for watching a gorgeous sunset.
Craft a marketing plan
In today’s market, the focus is on digital and social media marketing. The National Association of Realtors found that 97% of homebuyers use online tools in their home search. Your agent should have a solid presence through their site and social media platforms.
Highlight the location and lifestyle
Luxury buyers in Bel Air have a specific lifestyle in mind, and you want to ensure that they know your home fits their needs. Make sure the marketing copy for your listing highlights its most attractive features. Things like a wine cellar, custom closets, a home theater, or fitness facilities are all features that attract potential buyers. If your home has any eco-friendly or smart home aspects, that is another significant aspect to discuss in your marketing materials.
Be patient with the market
Working with your agent to market your home expertly will make the process move much faster. When the right buyer falls in love with your home, your agent will help you craft any necessary counteroffers and contingencies to ensure the contract works in your favor.
An expert real estate team at the ready
*Header photo courtesy of The Di Prizito Group